Item #:
31360833
Managerial Economics: Foundations of Business Analysis and Strategy (The Mcgraw-hill Economics Series)
86% of respondents would recommend this to a friend
Item #:
31360833
LAK 1970986
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Managerial Economics is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems.
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What Stands Out
Comprehensive Coverage
This edition offers an extensive exploration of managerial economics, bridging theory and real-world applications, making it invaluable for students and professionals seeking to enhance their analytical skills.
Updated Case Studies
Incorporates recent case studies and examples that reflect current business scenarios, enabling readers to better understand and apply economic concepts effectively in today’s fast-paced environment.
Practical Tools
Equips readers with practical tools and frameworks for strategic decision-making, allowing them to translate economic analysis into actionable business strategies for competitive advantage.
Product Details
- The goal of Thomas and Maurice's Managerial Economics is to teach students the economic way of thinking about business decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical way of analysing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. Managerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 11th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.
| Publisher | McGraw-Hill Education |
| Publication date | October 2, 2012 |
| Edition | 11th |
| Language | English |
| Print length | 768 pages |
| ISBN-10 | 0078021715 |
| ISBN-13 | 978-0078021718 |
| Item Weight | 3.09 pounds (1.4 kg) |
| Dimensions | 8.3 x 1.3 x 9.4 inches (21.1 x 3.3 x 23.9 cm) |
Who Should Buy?
-
Business Students
Ideal for undergraduate and graduate students pursuing degrees in business, economics, or related fields.
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Managers and Executives
Helps current and aspiring managers understand economic principles to enhance decision-making and strategic planning.
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Economics Enthusiasts
Great for individuals interested in applying economic theories to real-world business situations and strategies.
-
Casual Readers
Not suitable for casual readers seeking light or general business content without in-depth economic analysis.
Product Description
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Management Editorial Review
Managerial Economics: Foundations of Business Analysis and Strategy (The Mcgraw-hill Economics Series) offers readers a comprehensive look into the essentials of managerial economics. Many readers appreciate the clarity of explanations and the effectiveness of examples, highlighting how the content is presented in an understandable manner. While some felt the book doesn't delve deeply into macroeconomics or microeconomics, it effectively covers all relevant topics that future managers will face. Though practical applications may be lacking for some, the inclusion of practice questions with solutions aids in comprehension, making it a reliable text for students and self-learners alike.
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Pros
- Comprehensive coverage of managerial economics concepts
- Well-presented and easy to understand
- Includes practice questions and solutions
- Great for self-study without a professor
- High-quality printing and condition reported
Cons
- Some find it lacking in practical application examples
Product Price History
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LAK 1970986
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Features & Benefits
- Teaches economic thinking for business decisions and strategy.
- Develops critical thinking skills for analyzing business operations.
- Self-contained textbook requiring no prior economics training.
- Clear presentation makes it accessible for teaching and learning.
- Strong end of chapter problems enhance understanding.
- Focuses on useful concepts for decision making and strategic planning.
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