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Item #:
114010244
Inside Apple: How America's Most Admired--and Secretive--Company Really Works
Item #:
114010244
LAK 512728
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A revealing guided tour of Jobs's greatest creation.
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What Stands Out
In-Depth Insights
Offers exclusive insights into Apple's internal culture and operational strategies, providing readers with a rare glimpse of the company's secretive workings and its impact on innovation.
Comprehensive Analysis
Delivers a thorough analysis of Apple's business practices, exploring how its unique approach differentiates it from competitors, which helps readers understand the factors behind its industry-leading status.
Engaging Narrative
Combines storytelling with factual reporting, making technical aspects accessible and engaging for a wide audience, appealing to both tech enthusiasts and those new to the subject.
Product Details
| Publisher | Business Plus |
| Publication date | January 25, 2012 |
| Edition | First Edition |
| Language | English |
| Print length | 240 pages |
| ISBN-10 | 9781455512157 |
| ISBN-13 | 978-1455512157 |
| Item Weight | 1 pounds (450 grams) |
| Dimensions | 6.5 x 1 x 9.5 inches (16.5 x 2.5 x 24.1 cm) |
Who Should Buy?
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Business Students
Ideal for business students studying management, innovation, and corporate culture, offering insights into Apple's operations and strategies.
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Tech Enthusiasts
Great for technology lovers wanting to understand Apple's market influence and product development process in detail.
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Investors
Useful for potential investors seeking to analyze Apple's business model, financial strategies, and long-term growth prospects.
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Casual Readers
Not suitable for casual readers looking for light, entertaining content, as it delves into complex corporate strategies.
Product Description
Inside Apple: How America's Most Admired--and Secretive--Company Really Works
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Customer Questions & Answers
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Question:
What is the main focus of 'Inside Apple'?
Answer: The book focuses on Apple's corporate culture, innovation processes, and the transition after Steve Jobs. -
Question:
Who is the author of 'Inside Apple'?
Answer: The author is Adam Lashinsky, a former executive editor for Fortune. -
Question:
Can this book help me in my career?
Answer: Yes, it provides universal lessons about leadership and innovation that can be applied in various fields.
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LAK 512728
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Features & Benefits
- Explores Apple's unique corporate culture and innovation strategies.
- Introduces key concepts like DRI and the Top 100 retreat.
- Based on deep interviews and insights from industry experts.
- Offers lessons on leadership, product design, and marketing.
- Ideal for anyone looking to infuse 'Apple magic' into their work.
- Includes an Afterword discussing the Tim Cook era.
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